Guillermo Tragant

Guillermo Tragant is a seasoned creative leader with extensive experience across multiple high-profile roles in the advertising and digital sectors. Currently serving as the Regional Head of Creative Works LATAM at Google since January 2022, Tragant spearheads a diverse team focused on digital transformation in Latin America. As the Founder and Chief Creative Officer of Furia World and TRAGANT Studio, Tragant has developed innovative branding and design strategies for a variety of luxury and lifestyle brands. Additional roles include Chief Executive Officer at BPD, Creative Director at Dallas Market Center, and Principal at LERMA/, where Tragant led multicultural teams on significant campaigns for major clients. With a strong academic background in Communication and Advertising from Universidad del Salvador and Louisiana State University, Tragant also contributes as a board member and professor at Miami Ad School, emphasizing digital campaigns and creative strategy.