Hamlet Urena is an experienced professional in the field of marketing and analytics, currently serving as the Cross Media Measurement Lead and previously as the ROI Measurement Lead at Google since January 2020. Prior to this, Urena worked at Unilever as an Associate Manager in Market Insights from March 2017 to January 2020, and held various positions at Nielsen from October 2013 to February 2017, focusing on Marketing ROI and effectiveness. Urena's foundational experience includes roles as an Analyst at the University of Pennsylvania, where responsibilities included organizing admissions processes and marketing campaigns. Educational qualifications include a Bachelor of Arts in Psychology and a Bachelor of Arts in Consumer Psychology from the University of Pennsylvania.
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