Heather McGeachy is an accomplished user experience researcher and design consultant with extensive experience across various industries, including insurance, retail, and technology. Throughout a career that includes roles as Principal User Experience Researcher at Auto-Owners Insurance and Senior User Experience Researcher at Google, Heather has developed expertise in user interface design, qualitative research methods, and project management. Notable contributions include conducting mixed-methods research for Fortune 400 clients at Cognito, providing heuristic evaluations for virtual reality projects at DreamOften, and leading design research engagements at DAT Solutions. Education includes a Master of Fine Arts in Digital Media from Washington State University and a Bachelor of Business Administration in Computer Information Systems Management from Northwood University, among other artistic and design qualifications. Heather's diverse skill set encompasses user testing, ethnographic studies, and collaborative design approaches, enhancing product development and customer experiences across multiple domains.
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