Héctor Rueda

Héctor Rueda is a seasoned professional in digital marketing and education, currently serving as the Brand, Product, and Solutions Lead at Google since May 2022. In addition to this role, Rueda has been a Professor of Postgraduate Studies in Marketing at Externate University of Colombia since January 2018, where courses in Digital Marketing and Digital Product Management are taught. Prior experience includes positions at Philip Morris International as Paid Media Manager and Digital Activation Manager, focusing on digital marketing campaigns and content support for low-risk tobacco alternatives, as well as Digital Director at MBA NETWORKS LIMITED, where new digital products and revenue streams were developed. Rueda also held significant roles at Caracol Television, advancing digital product strategies, including launching Colombia's first paywall for news, and was recognized for innovative communication initiatives at Oxy. Educational credentials include a Master's in Marketing from Universidad Externado de Colombia and a Bachelor's in Communication Science from Pontificia Universidad Javeriana.