Igal Baru is a seasoned professional in the fields of media buying, mobile advertising, and client solutions, with extensive experience in user acquisition and data-driven growth strategies. Starting with W.M WebMedia as an Account Manager in mobile advertising, Igal founded and led VINKO (Advertising LTD) until its acquisition in 2016. Igal then served as the Group Lead for Media at DAU-UP ClicksMob, which was acquired by WEBPALS, followed by a role as Director of Client Solutions at StoreMaven, collaborating with prominent brands such as Facebook and Uber before its acquisition by Zynga. Since March 2021, Igal has worked at Google as a Senior Analytical Consultant and Industry Manager focusing on apps and games. Igal holds a Bachelor's degree in Technological Marketing from Sapir College, graduating with honors.
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