Igor Juric

Igor Juric is a seasoned digital marketing and analytics professional with extensive experience in managing Google Ads campaigns, optimizing web analytics systems, and conducting A/B testing. Beginning as a Co-founder and Account Manager at AdLoomen, Igor progressed to roles such as Web Analyst at FlixBus and Google Analytics Specialist at Escape Ltd., where expertise in data analysis and client communication was developed. In subsequent positions as a Digital Analytics Expert at HSE Home Shopping Europe GmbH and currently as a Solutions Architect - Measurement at Google, Igor has focused on implementing tracking systems, conducting in-depth analyses, and presenting findings to stakeholders. With a Bachelor's and Master's degree in Business Informatics from the Faculty of Economics in Osijek, Igor combines technical skills with a solid academic foundation.