Ilayda Tolay

Ilayda Tolay is currently a Product Marketing Manager for YouTube, specializing in User, Subscription, and Ads Marketing. Previously, Ilayda served as Ads Marketing Lead at Google and Brand Manager for Ferrero, where they developed and executed brand strategies for Nutella and Kinder. They also held roles at Danone and Auchan, gaining extensive experience in marketing and brand management across various sectors. Ilayda earned a Bachelor’s degree in Business Administration from Marmara University and studied at Lille University of Science and Technology.