Irene Choi is a strategic brand innovator with over 16 years of experience in shaping global brands, including notable projects with BTS at HYBE. Previously, Choi served as the Head of Global Communications at HYBE, where they led the GRAMMYs task force and managed a team dedicated to branding and publicity strategies. From 2014 to 2018, Choi was a Branding Manager at LINE Plus Corp, overseeing global campaigns and communications. Currently, as a Senior PMM for YouTube Brand Marketing at Google, they focus on data-driven strategic brand marketing and multichannel media campaigns.
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