Isabel Marcin is an experienced professional with a strong background in economics and marketing analytics. Isabel began the career as a Student Research Assistant at the University of Hamburg before working as a Consultant for UNCTAD. Isabel advanced to roles at the Max Planck Society as a Research Fellow and later at the University of Heidelberg as a Research Associate. Isabel contributed to Google as a Measurement & Attribution Specialist from June 2017 to January 2020, focusing on marketing campaign performance through experimental design. Currently, Isabel serves as a Product Manager in Internal Knowledge Management and previously worked on online-to-offline incrementality measurement products. Academic qualifications include a Bachelor of Science in Economics from Universität Hamburg, a Master’s degree in Politics, Economics, and Philosophy, and a Doctorate in Economics from the International Max Planck Research School.
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