Iuri Castelo is a Creative Lead at Google, where they have been since 2022, fostering partnerships with creative agencies to enhance execution and business results. Prior to this role, Iuri served as a Creative Director at Google from 2019 to 2022, guiding brands to improve their creative effectiveness. They also held positions including Associate Creative Director at Africa and Digital Marketing Manager at Bloomin’ Brands International™. Iuri's educational background includes a Bachelor's degree in Advertising from Estácio and various specialized courses in brand storytelling, documentary filmmaking, and communication.
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