JaeEun S. is the Regional Head of Insights and Analytics for YouTube Marketing APAC, where they currently lead analytics and consumer insights. With more than 12 years of experience in a leading FMCG multinational corporation, JaeEun previously held various senior roles at Procter & Gamble, including Senior Director of Insights and Analytics. They earned a Bachelor of Business Administration in Applied Statistics from Yonsei University, which laid the foundation for their expertise in consumer behaviour and data analytics. Known for their strong communication skills, JaeEun excels in building stakeholder partnerships to drive business results.
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