James Matthews has extensive experience in technology and product management, highlighted by a career spanning over two decades. As the Owner/Principal of Generation5 from September 1998 to September 2008, James laid a strong foundation in technology entrepreneurship. Subsequent roles include serving as Director of Product Management at DataSift, Director of Enterprise Technology at Huddle, and an Enterprise Technology Strategist at Microsoft, where responsibilities also encompassed Azure Enterprise leadership. After a pivotal role as Global Strategy Lead for Google Cloud, James currently holds the position of Head of Consumption & Revenue Strategy for Google Cloud EMEA. Academic achievements include a Master's Degree in Law, Innovation, and Technology Policy from The University of Edinburgh, alongside a BA Hons in Artificial Intelligence and Japanese from the University of Leeds. Additionally, James has contributed as an author for Charles River Media and worked as a Technical Consultant for Texas Instruments.
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