Jinyan Xiang, Ph.D., is an experienced researcher and lecturer specializing in marketing and behavioral science. With a diverse background, Jinyan served as an Account Executive Intern at OgilvyOne Worldwide, where collaboration on a new product launch and coverage of the IBM 2014 Cooperation Summit took place. Subsequent roles include Project Assistant at BDA, Behavioral Researcher and Lecturer in Marketing at Virginia Tech, and User Experience Researcher at Tech Fleet, contributing to the development of digital platforms and research methodologies. Currently, Jinyan holds the position of Quantitative UX Researcher at Google, focusing on consumer sentiment and product development for Pixel Hardware. Educational qualifications include a Ph.D. in Marketing from Virginia Tech and a Master’s degree from The Johns Hopkins University.
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