Joan Baca is the Head of Ads Optimization at Google, focusing on the Andean Region, including Chile, Colombia, and Peru. In this role, they lead a team of Account Product Strategists to drive revenue growth for top global advertisers by leveraging Google's product suite and implementing data-driven strategies. Joan has extensive experience in the digital marketing field, previously holding positions at prominent companies such as Hertz and Carrefour, and they have also contributed to academia as a lecturer on mobile and app strategy, as well as user experience. Their expertise in fostering growth and collaboration has been pivotal in optimizing campaigns and enhancing client relationships across Latin America and Europe.
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