Joanna Paulsen

Joanna Paulsen is a marketing professional with a diverse background in fintech, e-commerce, and digital advertising. Experience includes serving as a Marketing Associate at Boost, where the go-to-market strategy for various financial products was developed, and as Campaign Strategist at Shopee, responsible for executing impactful marketing campaigns. Joanna held multiple roles at Google, progressing from Marketing Specialist to Marketing Program Manager, focusing on driving adoption of ad solutions in Malaysia and Singapore. Previous work includes an internship in the Political Office of YB Yeo Bee Yin, where policy recommendations were made, and as a Strategy & Consulting Analyst at Accenture, involved in digital transformation projects. Joanna holds a First Class Honours degree in International Relations with French from the University of Nottingham and a high-achieving WACE certification from Methodist College Kuala Lumpur.