Joe Fry

Joe Fry is an experienced professional in digital planning, strategy, and creative processes, with significant roles at various organizations including Google and Collective London. At Google, Joe served as Creative Strategy Lead, overseeing APAC projects that integrate technology and culture while leading brand planning and creative strategy initiatives. Previous experience includes freelance digital planning at Collective London and a focus on digital strategy for major clients such as BBC Academy and EA Games. Joe holds a PhD in Creative Process Management and a Master's of Research in Marketing Management from Lancaster University, where also lectured as a guest lecturer.