Jon Recacoechea Goitia

Jon Recacoechea Goitia is an experienced academic and marketing professional with a focus on tourism, digital marketing, and big data. Currently serving as an Associate Professor at Universidad Complutense de Madrid, Jon contributes to the Tourism, Big Data and Digital Marketing Master program. With a robust career spanning over two decades, Jon has held various roles, including Industry Head for Education & Startups at Google and Marketing & Communication Manager at Grupo PlanTour Viajes. Jon’s academic credentials include multiple degrees in Marketing and Management, as well as specialized courses in Mobile Marketing and Leadership Coaching, enhancing expertise in both practical and theoretical aspects of the industry.