Josh Ayto is a highly accomplished measurement and analytics professional currently serving as the Global Measurement, Insights & Analytics Lead at Google. With over 15 years of experience, they have held various roles, including Social Media Manager for the Rugby Football Union and Assistant Digital Brand Manager at Kraft Foods, where they contributed to prominent campaigns such as the Cadbury London 2012 sponsorship. They began their career in digital marketing as an Online Marketing Assistant at NLP Life Training, significantly enhancing the company's online presence and lead generation. Josh's educational background includes a degree in Product Design from the University of Leeds.
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