JT

Joy Tsai

Research Manager, Consumer & Market Insights

Joy Tsai is a skilled professional in analytics and market insights, with experience at leading companies such as Procter & Gamble, Kantar, and Google. At Procter & Gamble, Joy served as an Analytics & Insights Manager, focusing on consumer behavior and market evaluation for various product lines. Previously, Joy held multiple roles at Kantar, where responsibilities included client relationship management, project oversight, and quantitative research across diverse industries. Joy's career began with a marketing internship at Topco Scientific Co., Inc. Educational credentials include a Bachelor of Business Administration from National Taipei University and a Master of Science in Marketing from Alliance Manchester Business School, specializing in Consumer Behaviour.

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