Karolina Gendek

Karolina Gendek is an experienced digital marketing professional specializing in search engine marketing (SEM) and pay-per-click (PPC) strategies. With a career spanning from 2015 to present, Karolina has held various roles, including SEM Planner at Performics, Senior SEM Specialist at Kompan.pl, and Digital Marketing Specialist at Mettler-Toledo International, Inc. In these positions, core responsibilities included implementing and optimizing campaigns for major brands, conducting keyword research, and analyzing data to ensure maximum ROI. Currently, Karolina serves as YouTube Product Lead at Google, focusing on Go-To-Market Strategy and customer growth. With a robust educational background from the University of Warsaw, including Master's degrees in Management/Marketing Management and Polish philology, Karolina demonstrates a strong foundation in marketing and language.