Karolina Wrzask is an Advertising Solutions Architect at Google, where they focus on advancing web analytics and supporting data-driven business decisions. They began their career in advertising management and transitioned to analytics, leading teams of data engineers and data scientists to implement advanced web analytics solutions for top-tier brands. Karolina has also served as a lecturer at multiple universities, sharing expertise in web analytics and digital marketing strategies. They earned a Master’s degree in Applied Mathematics from Lodz University of Technology, providing a strong foundation for their analytical approach to business problems.
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