Katrin Werres

Katrin Werres is a passionate, data-driven marketing professional with 15 years of experience in digital strategy, marketing effectiveness, and data analytics. Currently serving as the UK Head of Measurement & Effectiveness at Google, Katrin helps companies leverage data and analytics to solve business challenges and measure impact throughout the customer life cycle. With a proven record of building and leading high-performing cross-functional teams, Katrin has also held various analytical and managerial roles at Google since 2011. Education includes a German Diploma from Aachen University of Applied Sciences, a BSc from Dublin Institute of Technology, and an MSc from Warwick Business School.