LG

Lara Guedes

Head of Industry - Auto & Entertainment

Lara Guedes is the Head of Industry for Auto & Entertainment, bringing extensive experience in marketing and strategy across various sectors. Previously, Lara held senior roles at Google and Itaú Unibanco, focusing on business development and branding. Lara's early career included positions at Loducca and Fbiz, and education includes an MBA in Marketing Management from the European School of Economics. Lara's notable projects include the 2014 FIFA World Cup and international marketing initiatives for banks.

Location

São Paulo, Brazil

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