Lara Vujović

Lara Vujović, Ph.D., is a Senior UX Researcher at Google, having previously held the same role at Instagram where they led research initiatives that shaped product strategies for Reels. They have also contributed to UX research at Tripadvisor and Spotify, utilizing both qualitative and quantitative methodologies to derive tactical insights. Lara completed a Ph.D. in Experimental Psychology at Tufts University, where they engaged in extensive research and mentorship. With 13 years of international living experience, Lara integrates individual and cultural differences into their understanding of human behavior.