Larissa Cembranel

Larissa Cembranel is an accomplished marketing and media professional with extensive experience in programmatic advertising, brand strategy, and digital marketing. Currently serving as Programmatic Agency Leader at Google since May 2025, Larissa is instrumental in guiding agencies and clients through the complexities of AI and programmatic media initiatives. Previously, Larissa held notable roles including Media, Branding, and Strategy Director at Tech and Soul, where impactful insights were provided to major clients such as Mitsubishi and Youse. Other key positions include Senior Brand Marketing Manager at Refit, where Larissa oversaw B2B and B2C marketing strategies, and Senior Digital Marketing Manager at Coty, leading communication strategies across Brazil and South Latam. With a bachelor's degree in Advertising, Marketing and Publicity from Faculdade FACHA and ongoing postgraduate studies at Ibmec, Larissa's expertise encompasses various sectors, enhancing brand presence and consumer engagement through innovative strategies.