Laura Jaeger

Laura Jaeger has extensive experience in event marketing and product marketing, primarily within the technology sector. At IBM, Laura served as Event Marketing Manager for IBM Cloud, leading the planning and execution of global conferences, and subsequently held roles as Global Content Director and Global Product Marketing Leader for IBM Blockchain, where responsibilities included innovative content creation and developing go-to-market strategies for TradeLens, a collaborative trade solution. Prior to IBM, Laura worked at Google as a Marketing Events Planner and Product Marketing Manager, managing event marketing programs and overseeing the entire lifecycle of various corporate events. Laura holds a Bachelor of Science degree in Marketing and Human Resources from the University of Massachusetts Dartmouth.