LR

Laura Roberts

Head of Brand and Marketing Insight (EMEA)

Laura Roberts has extensive experience in product and marketing management, highlighted by a tenure at MINISTRY OF SOUND RECORDINGS and Telstar Records as Product & Marketing Manager from September 1999 to May 2003. Following this, Laura served as Partner and Managing Director at Sparkler, a consultancy focused on consumer insights and brand strategy, from June 2003 to December 2009, working with prominent clients such as Universal Music, Amazon, and IKEA. Since February 2016, Laura has been the Head of Brand and Marketing Insight for EMEA at Google, where responsibilities include leading the B2C Brand & Marketing Insights function and developing strategies using diverse data sources. Additionally, Laura has been a member of the Board of Trustees at Get Further since August 2021.

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Greater London, United Kingdom

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