Lauren Adams

Global Head of Customer Lifecycle Solutions in Google Ads

Lauren Adams is an experienced marketing professional with a strong background in digital marketing and integrated marketing communications, having worked with prestigious companies in the beauty and technology sectors. At L'Oréal, Lauren supported marketing efforts for Redken and Pureology. At The Estée Lauder Companies, Lauren held multiple roles within the Clinique brand, focusing on global digital marketing strategies. At LVMH, Lauren led strategic marketing initiatives for MAKE UP FOR EVER in North America. Currently, at Google, Lauren leads global product strategy for Customer Lifecycle Solutions in Google Ads, following previous work in new customer acquisition. Lauren holds a Bachelor of Arts degree from the University of Maryland College Park, studied Italian Studies at Universita di Genova, and completed a course in Essentials of Digital Marketing at General Assembly.

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New York, United States

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