Layla Sayed Nicolas

Layla Sayed Nicolas is a seasoned professional in marketing analytics and brand measurement, boasting extensive experience in diverse roles across reputable organizations. Notable positions include Marketing Mix Consultant and Analytics Full Consultant at Nielsen, where project development and data-driven recommendations significantly influenced marketing strategies. Currently serving as Brand Measurement Activation Lead at Google, Layla represents key measurement products and facilitates technical support for advertisers. Layla's educational background includes a Bachelor's degree in Communication Social- Advertising from Escola Superior de Propaganda e Marketing and a Master's degree in Applied Consumer Sciences from the same institution. Additional contributions to the industry include a role as a Measurement Committee Member at IAB Brasil.