Lena Rohou is an experienced marketing and communications leader with over 13 years of expertise in digital transformation and AI-driven marketing strategies. They began their career with internships in sales and marketing before progressing to senior roles, including Senior Marketing Manager at Telefónica Germany and Head of Consumer & Brand Marketing at LinkedIn. Currently, Lena serves as the Lead B2B Content & Storytelling at Google, after previously overseeing the Grow with Google program for the DACH region. They hold a Master of Science in Strategic Marketing from Cranfield University and a Bachelor of Arts in International Management from Hochschule Bremen.
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