Leticia Arslanian

Leticia Arslanian is an accomplished marketing professional with extensive experience in diverse roles across various companies. From 2016 to 2019, Leticia served as a Professor in MBA Marketing Strategy & Consumption at ESPM Escola Superior de Propaganda e Marketing. Leticia's career includes significant positions at Google as Head of Industry for Health & Wellness and Consumer Goods from 2024 to 2025, and a Senior Director role at Hypera from 2020 to 2022. Leticia also held leadership positions at VMLY&R COMMERCE, Ogilvy & Mather, and Ogilvy, focusing on strategic growth, client services, and marketing development. Leticia's educational background includes a Master of Business Administration from Fundação Getúlio Vargas, a Masterclass in Digital Transformation from Hyper Island, and a Master's sponsored by Google in Creative Leadership from the Berlin School of Creative Leadership, complemented by executive education at Harvard Business School and a BS in Business Administration from Carnegie Mellon University.