Li Peng Cheok

Li Peng Cheok is an MBA graduate with a decade of experience in omnichannel marketing, branding, product management, and digital analytics. They began their career as a copywriter at McCann Worldgroup and later progressed to senior copywriter roles at DDB and brand specialist positions at Grab and Agoda. Notably, Li Peng led marketing initiatives in APAC at Bose Corporation and is currently enhancing their knowledge in Business Strategy and Consulting at Imperial College London. Recognized for their creative strategies, Li Peng has garnered several awards throughout their career while adeptly leveraging digital analytics in their marketing efforts at Google.