Liat Sidon Herbst is an experienced data and marketing analyst with a strong background in analytical consulting and product analysis. Liat's career includes roles at Google as an Analytical Consultant and Industry Manager, as well as previous positions at KAMADA as a Data Analyst, Amobee as a Data & Marketing Analyst, and Personetics as a Product Analyst. At KAMADA, Liat developed advanced Excel tools using VBA and created functional dashboards for decision-making. Experience in the Israel Defense Forces as an Intelligence Analyst in the 8200 unit involved team management and leading intelligence projects. Liat holds a BSc in Industrial Engineering and Management from Ben-Gurion University of the Negev and graduated from Leyada, The Hebrew University Secondary School.
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