Lida Tabibian

Lida Tabibian is a marketing leader with extensive experience in B2B global marketing and currently serves as the Global Go to Market Lead for Waze at Google. Lida has a strong background in product launches and digital campaigns, having previously held key positions at LivePerson and Aurora Labs. They began their career in marketing and operations at ToyDirectory.com and have also worked as an IT consultant at IBM. As a volunteer chair at the American Israel Public Affairs Committee, Lida significantly increased membership and fundraising efforts. Lida holds a degree from the University of Southern California.