Lidia Garcia is an experienced professional in marketing and digital transformation, currently serving as a Board Member and Advisor at Avanza Food since September 2018, where Lidia provides guidance on digital transformation processes. Previously, Lidia held various positions at Kimberly-Clark, including Brand Manager for Kitchen Towel & Napkins and Scottex & Kleenex Hanks, overseeing marketing plans and product launches. Lidia's academic contributions include serving as an Associate Collaborator Professor at Universidad Pontificia Comillas ICAI-ICADE, teaching Integrated Marketing Communication and Strategic Marketing Management. Currently, Lidia is an Industry Manager at Google, specializing in the education sector and collaborating with several universities. Lidia's early career includes roles at Unilever as an Assistant Brand Manager and a marketing internship at 3M Spain.
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