Lilach Herbst is an experienced professional with a strong background in finance and marketing. Currently serving as an Analytical Consultant at Google since September 2025, Lilach previously held positions including Senior SEM Specialist at Atera and Marketing Team Lead at ryze (formerly Trafficpoint). Additional experience includes roles as a Financial Analyst at Precise Financial Management Services Ltd. and a Financial System Implementer and Instructor at Ness Technologies, where contributions involved training and system optimization. Early career experience includes serving as an Armored Corps Simulator Instructor in the IDF. Academically, Lilach holds a Master of Business Administration from Ben-Gurion University of the Negev.
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