Lina Hansson is currently a UX Research Lead at Google, where they apply both quantitative and qualitative methods to enhance user experiences and drive product development. Prior to this role, Lina contributed to growth strategies for major companies in Sweden as a Conversion Specialist at Google and held various positions in digital marketing and journalism at Hyundai Motor Company, Aftonbladet, and Ystads Allehanda. They hold degrees in Journalism and Sociology from Lund University and Linköping University, as well as additional certifications in digital strategy and marketing.
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