Lisa Dijkstra is a distinguished lecturer in Digital Marketing at Hanze University of Applied Sciences Groningen since September 2017, blending academic insights with practical experience. With over 15 years in the marketing sector, Lisa has held various roles, including Manager of International Marketing at Traffic4u and Project Lead at Google, where strategic partnerships were a focus. Lisa’s career also includes significant contributions as a trainer in digital marketing, a consultant specializing in project management and business development, and involvement with organizations such as the IAB Taskforce Search and Online Tuesday. Educational qualifications include an MSc in Business Studies with magna cum laude honors and extensive certifications in digital marketing from institutions like Google.
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