Lorena Castro

Lorena Castro is a digital marketing specialist with extensive experience in programmatic operations and client management. They have worked with prominent brands such as Volaris, Ford, P&G, and L'Oréal, contributing to their digital growth through performance-driven strategies. Lorena began their career in marketing and advertising, later progressing to roles including Director of Programmatic & Ad Ops at GroupM and currently serves as Programmatic Agency Lead at Google. They hold a degree in Marketing and Advertising from Fundación Universitaria Panamericana.