Lorraine Cusack

Lorraine Cusack possesses extensive experience in marketing and digital media with a strong background in mobile and affiliate marketing. At Paddy Power, Lorraine served as both Mobile Marketing Campaign Analyst and Digital Media Manager, overseeing acquisition activities and managing significant budgets. Previous roles include Digital Marketing Specialist at Zerogrey, where campaign management and affiliate marketing were key responsibilities, as well as an Accounts Payable Specialist at Britvic Ireland. Additional experience includes an Advertising Sales Executive position at Premier Publishing. Lorraine's tenure at Google as a Senior Account Manager involved managing relationships for gambling and financial clients and developing strategic plans. Lorraine holds an M.A. in Creative Digital Media and a B.Sc. in Marketing from Dublin Institute of Technology.