Luisa David is a skilled professional with extensive experience in analytics, research, and insights across various industries. At the University of Toronto Mississauga Career Centre, Luisa worked as a Senior Research Assistant, where responsibilities included analyzing feedback from events, creating reports to enhance programming, and supervising new hires. Subsequent roles at Procter & Gamble involved managing analytics and consumer insights to drive trade and marketing strategies, along with delivering brand sales and market penetration insights for multiple brands. Luisa's earlier experience includes a Market Research Intern position at RIC Centre, focusing on market intelligence data for client needs. Currently, Luisa serves as a Research & Insights Manager at Google, overseeing marketing efforts for Canada and Global Ads. Educational credentials include a Certificate in Digital Communication from Sheridan College and an Honours Bachelor of Science from the University of Toronto Mississauga, with a focus on applied statistics and psychology.
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