Luiz Faray, MSc, is an innovation activist and technology leader with over 20 years of experience in ICT. Currently, they serve as a Digital Transformation Advisor at Google and hold professor roles at FGV EAESP and Link School of Business. Luiz co-founded Cuida Digital and Bettaself, and previously worked as B2B IT Director at Oi S.A and Innovation Leader at IBM. An advocate for digital strategies and high-performance teams, they are also pursuing a doctorate in Business Administration at Fundação Getulio Vargas.
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