Lydia Populo

Lydia Populo is an experienced media strategist currently serving as a Display Senior Strategist at Dentsu Aegis Network since June 2017, where responsibilities include leading display strategies and managing key accounts such as Société Générale and Danone. Lydia specializes in both branding and performance campaigns, overseeing a team and the full management of paid media campaigns across various formats while delivering insights and performance reports for clients. Prior to this, Lydia held the position of Industry Manager Branding for PurePlayers at Google starting in September 2021 and worked as a Media Performance Manager at Havas Group from September 2013 to June 2017, managing media campaigns for notable clients like Carrefour and BNP Paribas. Lydia holds a Master 2 (M2) in Marketing & Business Strategy from ESGCI, completed in 2015.