Maarten de Groot is a skilled professional in data and analytics with a comprehensive background in television production and marketing. Beginning a career at Pepperminds from 2013 to 2015, Maarten advanced from a Promoter to a Captain, honing skills in persuasion and team leadership. Following this, experience at dentsu Benelux included roles as a Trainee in Online Marketing and Data & Analytics Consultant, ultimately achieving the position of Senior Data & Analytics Consultant and Product Lead for Data Collection. Currently serving as a Data and Measurement Specialist at Google since September 2025, Maarten's educational credentials include a Bachelor of Applied Science in International Media and Entertainment Management from NHTV Internationale Hogeschool Breda and a Master of Science in Business Communication and Digital Media from Tilburg University.
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