Mahek Akhtar

Mahek Akhtar possesses a diverse background in digital marketing and online strategy, with notable roles across multiple prominent companies. Starting as an Online Marketing Executive at NIIT Limited, Mahek developed social media content and managed B2B client relationships. Progressing through positions at MakeMyTrip.com and Affle, responsibilities included executing comprehensive social media campaigns and performance marketing strategies across various platforms. Subsequent roles as a Digital Specialist at GoldenScent and a Digital Marketing Specialist at Middle East Retail Group involved acquisition and retargeting efforts on apps and social channels. Currently serving as a Senior Apps Specialist at Google, Mahek continues to leverage extensive expertise in app marketing and performance analysis. Academic credentials include a Bachelor's degree in English Literature from the University of Delhi and a Master's degree from Lady Shri Ram College for Women.