Maritsa Toro is a doctoral-level quantitative and qualitative methodologist currently serving as Team Lead Marketing Science at Google, where they have worked since April 2018. With previous roles including Vice President/Group Director of Data Science at DigitasLBi and Manager of OPEN Strategic Analysis & Testing at American Express, Maritsa has extensive experience in machine learning, statistical modeling, and marketing analytics across several sectors. They possess specialized skills in various statistical and cloud computing technologies, contributing to the development and validation of marketing strategies and customer insights. Maritsa is pursuing a Bachelor of Arts in Economics, a Master of Science in Applied Statistics, and a Ph.D. in Measurement, Evaluation & Statistics from Columbia University.
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