Martin Lasala

Martin Lasala is currently a Programmatic Lead for Large Customers in the Automotive, Beauty, and Fashion sectors at Google Brazil. Previously, they served in various roles at Google, including Programmatic Account Strategist and Senior Programmatic Specialist, where they focused on optimizing campaigns and supporting clients in achieving their digital marketing objectives. Prior to joining Google, Martin worked as an IT Operations Focal Point at Accenture Argentina, managing a team and ensuring high-quality support across multiple regions. Martin holds a Bachelor of Commerce degree from Universidad del Salvador and has completed an International Exchange Program in Business Administration and Management at Pontifícia Universidade Católica de São Paulo.