Mathoraa Selvanathan

Mathoraa Selvanathan is an experienced marketing professional with a robust background in digital strategy and media management. Roles include Media Director at DAC, where responsibilities encompassed optimizing digital campaigns across multiple platforms such as Google AdWords and Facebook, and leading online acquisition and retention strategies as Associate Media Director. As a Display Media Team Lead, Mathoraa managed digital media campaigns and trained team members on ad management. Additional experience includes serving as SEM Campaign Manager at Emizr Media Group and Vice President of Marketing for the Heart and Stroke Foundation at York University, demonstrating strong leadership in marketing initiatives and event coordination. Currently, Mathoraa holds the position of International Growth Consultant at Google, leveraging extensive expertise in global market strategies developed since earning a Bachelor of Commerce from York University.