Matias Abuin

Matias Abuin is a seasoned professional with extensive experience in programmatic advertising and digital marketing. From August 2015 to June 2018, Matias served as Programmatic Director at Pulpo, where Matias established the Programmatic Business Unit and launched EVC Programmatic TV efforts. Subsequently, Matias worked as a Paid Traffic Manager at ConsumerAffairs for a brief period, overseeing paid traffic initiatives. Matias then joined Google in July 2021, first as Industry Manager for Finance, focusing on key customer relationships in Argentina, and later as Programmatic Lead, where Matias was responsible for programmatic adoption in Large Customer Sales accounts. Earlier in Matias’s career, Matias was a Senior Business Analyst at Pulpo Media, enhancing revenue forecasting processes and implementing automation solutions. Matias holds an MBA from Universidad Torcuato Di Tella and has pursued additional education in international business and business process management.