Matt Cassels is a Staff UX Researcher at Google Search, where they specialize in translating qualitative and quantitative data into predictive insights regarding human outcomes. Previously, they served as a Senior User Experience Researcher at Instagram, supporting integrity teams to guide product design and company strategy. They held the position of Senior Associate at Principia Advisory, consulting on ethical practices for Fortune 500 companies. Matt earned a Bachelor of Arts in Psychology from Queen's University, followed by an MPhil and PhD in Psychology and Psychiatry, respectively, from the University of Cambridge.
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